This guide has been created for program implementers of oral PrEP to kick start this new approach. You will find all the materials you need (though some of them will need to be adapted to your country or clinic context), guides on how to use them, and suggestions on how to implement this approach. We’ve provided print-ready files as well as editable design files if you have a graphic designer helping you out.
The V experience takes you through the vision of the ideal experience a young woman should have when interacting with V and provides you with a downloadable experience blueprint.
Background describes the various phases of the work through the lens of Human-centered Design
Research highlights some key research findings.
Resourcing covers some high-level implementation considerations and provides general cost estimates.
Materials will have all the possible downloadable files for easy access.
FROM
Don't Get HIV
TO
Empower Yourself
V is a brand-in-a-box that shifts the industry from a message of “Don’t get HIV” to “Be empowered”—igniting attention in markets saturated with HIV messaging. V has four strategic pillars to increase its efficacy:
This guide and materials were created based on formative research and were designed in conjunction with young women in South Africa. All materials should be adapted to be relevant to the national or local culture, regulatory/policy guidelines, local laws and other (e.g. language, cultural norms) contexts. We’d recommend testing the various elements in your setting to make sure the work resonates with your population of interest. V can be adapted for the following situations:
In a setting where PrEP efforts have already been rolled out: Use V to increase adherence and uptake in existing programs, by either using the entire V approach or selecting aspects of V that would best amp up a program’s performance.
In a setting where PrEP efforts haven’t yet been rolled out: Use the look and feel of V, as well as the tone of the brand, to make PrEP launch and awareness campaigns most directly relevant for and exciting to young women. Or, use V to engage private sector partners in oral PrEP’s launch, by incentivizing the private sector to actively engage in PrEP uptake and adherence efforts.
For a full understanding of the insights driving the work, please see here: Research
This website was made possible by the support of the American people through the United States Agency for International Development (USAID) under the U.S. President's Emergency Plan for AIDS Relief (PEPFAR). The contents in this website are the sole responsibility of the authors, and do not necessarily reflect the views of USAID, PEPFAR or the United States Government.
The information provided on this website is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development or the U.S. Government.
Email launchingv@usaid.gov for more information.
